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A new multiyear trademark licensing agreement to expand presence in the $1.1 billion US air purifiers and filters category.
April 21, 2022
By: Christine Esposito
Editor-in-Chief
Hamilton Beach Brands, Inc. is rolling out a new line of premium air purifiers under the Clorox brand name as part of an exclusive multiyear trademark licensing agreement with The Clorox Company. The product launch is one of many steps Hamilton Beach Brands says it is taking in 2022 to expand its presence in the fast-growing, multibillion dollar home health and wellness market. “We are confident that our experience as a leader in the air purifier market, combined with the trusted and...
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